Thursday, 28 December 2017


Ethical fashion  - A great alternative through Upcycling


India is a place of diverse cultures and growing rapidly in all the sectors. Fast changing lifestyle and transformative technology are giving birth to new innovations. In 2011 we identified as tires are a huge problem and unnecessary burden on the environment. The Problem and Inspiration: Burning tires release many toxic soups of pollutants. It is a very risky for the environment, humans as well as wildlife. Open tire fire emissions are estimated to be 16 times more mutagenic than residential wood combustion in a fireplace, and 13,000 times more mutagenic than coal-fired utility emissions with good combustion efficiency and add-on controls.







































India’s waste tires account for about 6-7% of the global total. The local tire industry is growing at 12% per annum and in future, it is going to grow with the higher rate. 

Though India is into recycling and reusing waste tires for a long time, yet 60% to 65%  waste tires are disposed of through illegal dumping. 


How we took this challenge : 

We originated the idea in 2011 and started experimenting the waste tires and inner tubes creatively to develop some user-friendly products. Though these products were not really finished gradually we moved ahead and understood the problems of the material and achieved desired finish and quality.

Initially, there were three challenges: 


1. Sourcing of the tire tube 
2. Craftmanship of the product 
3. Looking for the right market and audience 

When we had to make products in bulk then the sourcing of the tire tube was one of the major tasks. Through our personal interaction with puncture shops and national highway truck drivers, we could build a good relationship and network for finding the right kind of waste tire tube for further upcycling and product development. 

Craftmanship was a learning by doing activity. We did several mistakes and by doing the wrong things we actually got the right path and process. Over the period we have developed our own unique upcycling process which is the heart of Ecowings and because of that people are loving Ecowings bags and accessories across the world. 

So far thousands of tire tubes have been converted into highly fashionable products and accepted by the people worldwide. Today Ecowings has become an ethical shopping center with compassionate products. The international in central India is known as a place where a dead material gets the life and transformed into the second life. 







































The careful hands behind every single bag fuse their skills and creativity into it. By this way, ecowings is not only giving employment opportunity to needy but also developing their skills through various skill development training programmes. 








A small idea has significantly changed the lives of rural people and has brought the smile on their faces. It makes them feel proud to be with ecowings and their great contribution not only benefiting them but also contributing to saving environment and wildlife by all means. 














































Full collection you may check on www.ecowings.in | www.ecowings.nl | www.ecowings.ca 


Process : 

To develop a unique upcycled vegan bags following steps are covered: 90 % Activities are done through skilled hands with great precision and patience.

a. Collection of used tire tubes from different puncture shops 

b. Sorting and washing of the tire tubes 

c. Converting tire tubes into a finished surface 

d. Drafting and cutting of these in suitable forms 

e. Stitching of the final product as per design

f. Quality check and control 


Positive impact on environment and wildlife : 

1. Ecowings products are absolutely Vegan, Zero cruelty, Eco-friendly as every single bag is intended to save animals because it replaces leather and fur. 
2. Through Upcycling of Tire Tubes, we are reducing carbon footprint burden on the planet because burning tire tubes create a huge amount of pollution and not good for humans health as well as animals and nature. 
3. By utilizing and Upcycling waste inner tubes we are avoiding the landfills.  be more compassionate and animal-friendly if we start adopting vegan and sustainable solutions. Upcycling is one of the potential ways which can boost future sustainability and may contribute to saving our environment. 
4. Our movement across the world is creating a significant impact to save wilds because most of the wild animals are poached for their skins for fashion trade. Through our products, we want to give a strong message as our lifestyle could.


Why people love Eowings : 

Here are the 12 reasons people love Ecowings products and have respect for the Brand! 

1. It is 100 % Vegan Brand 
2. Zero Cruelty 
3. Eco-friendly 
4. Saving Animals 
5. Offering great quality 
6. Reducing carbon footprint 
7. No Child labor 
8. Water proof bags 
9. Good Service 
10. Very Durable 
11. Non Leather
12. Fair Trade